The Bearheroes

URSEROII is not just about games, or just about stories and plush toys. It is, in fact, a whole universe of story, so URSEROII campaign was promoted entirely on TV and radio, but also in the digital environment and in-store. Children and their parents have enjoyed the six teddy bears with superpowers, who visited the Profi stores, but also on the Profi website this spring.