Kinder has extended its miniature chocolates range and wanted to become a leader in the small-bites category. The range of products includes popular sub-brands like Kinder Chocolate Mini, Kinder Schoko Bons, Kinder Bueno Mini or Happy Moments. However, each product is dedicated to a specific target group.

That's why we needed to create a concept that can be adapted to each target group in an insightful way. We started from the insight that happiness is about the little things, the small moments that we share with our dear ones.

We launched the "mini-happiness" platform that explores the little things that make people happy.