One of the most popular TVCs created by our agency for Mercador.ro. Due to the outstanding interpretation of the character and the insightful script, the TVC went viral and "the neighbour" became a subject of numerous spoofs on YouTube. More important, at the end of the campaign, Mercador.ro (now OLX.ro), became no.1 classified ads website in Romania in terms of active listings and, later, also in website traffic. The campaign also received an Effie Award for its impressive results.