Every story calls for momentum and we're always aiming to bring something new with each chapter that we write together. This time we're writing a chapter on fascinating colors together, with the new IQOS Originals DUO, preserving the same sleek design and time-honored technology in four new and stylish colors & the new IQOS Originals ONE, an all-in-one device with compact, modern design.

The campaign is deployed through a communication mix covering all available channels - brand retail special engagements, indirect retail, IQOS Club, social media, HORECA and also features a very special partnership with local brand AerWear who designed a limited collection to celebrate the new chapter we're opening.