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HEETS Pearl Collection

If we'd have the superpower to make some things last longer, summer would be one of them for sure. But until we figure out how to do so, we created a campaign that's meant to prolong the summer vibe – by launching two new fruity HEETS flavours: HEETS Amelia Pearl & HEETS Abora Pearl.

This campaign includes a well-thought-out mix of channels: in-store (direct & indirect retail), through IQOS Club, but also with a special brand engagement component in HORECA and internal engagement. Also, we were present at the seaside with a lot of surprises for the ones that know how to make the most of the summer, even if they choose to party or to relax.