This is a case about how Edenia took a bold, clever, unconventional approach towards educating consumers and adressing their misconceptions related to frozen foods.
As people aren't willing to listen and trust rational arguments, we invented Eduard, a geeky and charismatic person and created an online branded content comedy series with him as a main character, as a way to deliver our messages in a natural, nonintrusive way.
During Eduard’s presence in our online & TV communication, Edenia registered its highest brand KPI’s levels and achieved record business figures.