What do you do in a country where the interest for books is low and publishing houses have limited budget to promote them?
Together with Nemira publishing house we launched Bookvertising.
A new form of advertising for books that offers them the exposure they so much need with the help of brands. Bookvertising is a long-term platform where brands can enter and adopt a book as props in their ads. Not only did tens of brands joined, but so did competitor publishing houses. The buzz around Bookvertising even made the No. 1 TV Station in Romania introduce the first public service announcement ever to support reading!