Raffaello encourages consumers to express their feelings more often and create moments of connection with their loved ones. But in the troubled context of the Spring of 2022, the social conversations were focused more on the negative, rather than the positive.

We created an emotional video experiment that celebrates the relationship between mothers and daughters. The film showcased that mothers see the best in us, no matter what. The inspirational video encouraged our audience to spend more time with their parents and share connection moments with Raffaello.