The iconic American brand Cheetos finally came to Romania! And Chester, the official ambassador, joined it! His mission is to help us escape the routine as often as possible. So we launched an extensive communication campaign, which included all sorts of fun challenges and crazy content. From fun Facebook contests to TikTok challenges and influencers ready to spread Cheetos-style fun.

Brace yourself, Saatchi & Saatchi + The Geeks and PepsiCo have a lot of surprises for Cheetos fans this year.